Photography – Planning Out A Portrait

5 08 2008

As a professional photographer, it’s your job to tell your clients what to wear, and what background to use. Clothing does make the portrait. And the more professional the portrait, the more money you can make.

Decide What Portraits To Sell
As a marketer, you can only sell what you show. If you want to sell dramatic 30×40 portraits with a lot of style, you can’t show people close-up portraits in small sizes. Your clients simply won’t mportrait 1 ake the connection.

Start By Creating Samples
Let’s say you have an idea for creating romantic beach portraits. Ask friends or relatives if you can “borrow” them for a couple hours. Choose your ideal location. Go out and buy the props you need. Get everything set up, and have your friends be your models. All you need is a few great images to show future clients what you can do.

Image by George Pollard

Coach Your Clients on What To Wear
What mood are they trying to create? Spend some time planning out the perfect image, and talk with your client about what will be needed. We once had a client that loved her convertible, and wanted powerful black & white images with it. We met her in a warehouse district on a Sunday, and added some incredible architecture to the background. She went out and bought the perfect jeans/jacket combo, and had some amazing images to hang as artwork on her walls.

Sell With The End In Mind
You and your client have to want the same thing at the beginning of the portrait to both be satisfied in the end. If you want to sell portrait packages in the 4 to 5 figure range, present those packages to prospective clients. Don’t hide or cover up your ultimate price. It will leave you and your client frustrated.

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Take advantage of today’s technology using online sales with your photography business.

21 10 2007

Is technology missing in your photography sales? Do you have a way to create photographic print sales 24/7? Time to take a look at ways that increase your print sales from each portrait or wedding your studio photographs.

Online sales are not new, they have been around for many years, but the ease of using photography print systems have changed. With a quick upload of your prints files, you could have your clients, family members and friends purchasing prints and enlargements today.

Several systems are in place today for great photographic print and enlargement sales experiences. Pictage and are easy to understand and simple for your clients to navigate. Some systems even send out reminder emails about prints and specials. Some labs like Millers and Burrell offer systems that enhance your current photography studio business. Take a few moments and see if adding online photography print sales could increase profit to your bottom line quickly.

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