10 Things You Never Want To Do With Your Online Photography Portfolio

11 05 2011

As a photographer, your most important marketing tool is your online photography portfolio. On your website or your blog, this is what’s going to showcase your work, and get you hired. Yet I see mistakes all the time. And I have a ton of questions like, “Why isn’t my site getting any traffic?” and “Why aren’t people contacting me online?” Here are 10 mistakes I see frequently – do you see yourself here?

1. Enter Page
Do you really need to divide up your site, and dedicate one whole page to making your visitors choose? If they type in your URL, they want to see your site. They want to start learning about you immediately, not have to decide if they want to visit your Flash site, Mobile site, Fast site, Slow site, Blog, Flickr portfolio, etc. Yes, you can weave things into your site, and have things on the side of your content that allows them to navigate elsewhere. But don’t make your first impression just a choice.

2. Photo Size
Have you ever gone to a photographer’s site, only to wait 30 seconds for it to load a huge file thousands of pixels in size? Boring. This is the web. You don’t need large files – the smaller the better for loading, and to protect you from clients downloading them to manipulate them. Stick to an image that is between 500-1000 pixels on the long edge, depending on how you are grouping them together. Read the rest of this entry »

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Photography – Yes You Can Sell Your Pictures For Extra Cash

24 07 2008

Instead of saying, “It’s not worth my time to earn a few cents on a photo”, what if you could look at each photo as an income generating opportunity – for life.

Some people look at vacations, weekend getaways, and even the occasional Friday off for running errands as a way for taking photographs for themselves. Others (like myself) see these same events as opportunities for taking a few great photographs, and making money from them.

There are dozens of stock photo places online (I buy from them as well as sell to them regularly) that let you buy the work of other photographers. Just because you’re good at photography doesn’t necessarily mean you have access to the perfect picture wheStock Photographs That Selln you need it. If I’m doing a story that requires a photo of chicken soup, it’s a whole lot easier  for me to head over and buy one for $1 then to bring out my camera and get everything in place to snap the picture.

Some people say selling to stock houses is a waste of time. They only pay you a small amount per download, so why bother?

Let’s say they pay 80 cents per download. (IStockPhoto.com pays anywhere from 20 cents to $3 per download depending on the file size, and the royalty doubles if it’s an image exclusive to IStock.)

If you sell your image once, you gain 80 cents. But if you sell it 1000 times, you can make $800. Some of the top sellers on IStock sell individual photographs thousands of times each. And if you have a portfolio of images out there that are each earning you that kind of money; well, lets just say it’s worth MY time to put a few images out there each month.

How about you?

[Want a complete guide to selling your images to stock houses? Let me show you how to easily incorporate stock photography into your business strategy.]