7 Tips To Be A Photojournalist At Your Next Weddings

10 04 2010

If you look up the definition of a photojournalist, you’ll find it to be:

A journalist who presents a story primarily though the use of photographs.

It’s all about the story. It’s not about a few great portraits. It’s not about a selection of images selected and put into an album with no regard to how they fit together. When it comes to being a wedding photojournalist, it’s all about capturing the true emotion of the day through the use of photographs.

Here are 7 tips to becoming a better wedding photojournalist.

1. Be Unobtrusive
In order to capture the moment as it happens, you have to let it happen with no assistance from you. Learn to blend into the crowd, or hang out on the perimeter. When you arrive at your location, tell people to ignore you – you are there to capture things as they happen. If you don’t talk, and hang back, they will quickly follow your advice, and act out their true emotions and feelings. Allowing you to become that much better at your job.

wedding photojournalism

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Photography – Putting Your Eggs Into One Basket

19 01 2009

So you have a photography business. And you decide to do weddings.

eggs in a basket So you find one reception site and work there a time or two. You start building relationships with the planner, and they begin referring you again and again.

So you begin relying on them to fill up your summers. They send 15 clients over your way every year. Your goal is 20 weddings per year, so you’re happy with the 15 from a strong referral.

Now let me ask you a question.

What happens the day that reception site goes out of business?

If you have a strong relationship with the on site planner, its easy to get the 15 wedding clients with very little selling. The event planner has already talked you up, and has possibly let the prospect see some of your work. Why wouldn’t they book you?

But by relying on them for a huge part of your bottom line, you’re setting yourself up for failure.

If each client brings in $2,000, and your total profit is $40,000, what will it do to your business if you suddenly lose $30,000, with no quick way of replacement?

Instead, make it a goal to have multiple sources for bringing in your income.

  • 5 reception sites each sending over 2 clients per year, plus
  • 2 bridal shows bringing in 4 new clients per year, plus
  • 1 ad in a local bridal magazine bringing in 3 new clients per year, plus
  • 3 referrals from clients you’ve photographed in the past

Now you have a bunch of sources bringing in clients from different places. If you lose one source, it will be easier to replace. The dire necessity won’t be there, and you’ll have the time to expand another source, or look for a new one all together.

image source truemitra





Include Engagement Portrait Sessions In The Wedding Package – Think Again

2 10 2008

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In today’s world its easy to find out what other photographers are charging and offering in their packages. With a quick search, I found the following package deal for wedding photography:

  • Full day coverage, unlimited time, unlimited images
  • Free engagement photography session
  • Digital negatives included
  • Online galleries for ordering
  • Price $2500

This is pretty much the standard wedding package available today.

This is fine if you photograph clients in one Read the rest of this entry »





Photography Studio – Going Out Of Business

25 06 2008

How long can a photography studio stay in business if it isn’t making any money?

I came across a photography site today in which the photographer had listed prices. I won’t use names – but I guarantee you can find prices like this on many, many different sites.

Event fee $300, includes photographer and assistant for 3 hours of time, plus a DVD with images. Additional hours available as needed.

So let’s do a few calculations.

$300 for 3 hours of work – that’s $100 an hour

Let’s assume an hour each before and after the event getting organized – down to $60 an hour

Let’s assume 3 hours of meeting time to book the client and to deliver the DVD and final products – down to $37.50 per hour

Let’s assume 2 hours of production time, transferring raw images to computer, editing and burning DVD – down to $30 per hour

Normal business expenses:

  • Vehicle
  • Gas at $4 per gallon – depends on the distance of the event
  • Camera equipment costs
  • Costs of brochures, business cards, paper, envelopes, advertising – everything to bring in the clients
  • Rent
  • Office supplies
  • Phone expenses
  • Utilities

Okay, with all of those expenses to add up, I’ll be conservative and say it costs about $30 per hour – which means we’re now down to $0

Oh, and did I mention that there are two people at the event – which means you have to pay that second person per hour – I guess we’re now into the negative.

And does this person really have a chance of making a huge additional sale? They are giving away the DVD, so I think chances are pretty low.

Becoming a professional photographer means you have to make money. You have to give yourself a profit, and pay yourself for your expertise.

If you don’t, you’ll be hanging that Out Of Business sign very soon.

What can you do? Charge what you’re worth, and charge to run a profitable business. One of the reasons our studio became a Six Figure success in under two years is because we charged what we were worth for our services. We made sure our expenses were completely covered – including our own salaries – and made a healthy profit on top of it all.

It doesn’t take luck to become a Six Figure Photographer. It takes business planning. What are you doing to guarantee your success?