5 Ways A Photographer Can Go Green

23 03 2009

The world is a buzzgreen living with talk of “going green”. I was in the bookstore earlier this week, and was amazed they now have an entire section on green living. As a photographer and a business owner, I’ve lived an eco-friendly life for a long time. But once you start focusing on it, it is easy to come up with more things you can do. 

Here are 5 ways you can start living greener as a photographer.

1. A great place to start is to become a member of Greener Photography. It’s a way of connecting with other photographers dedicated to finding environmentally safe ways to run your photography business. [Check out my article on working virtually]

2. Use eco-friendly products. GP Albums just announced a new eco-friendly photo album, The Green Photo Album. It’s made from 100 percent recycled content, and the pages are processed chlorine free, acid free and lignin free. They’re also made with electricity generated from windmills – how cool is that!

3. Choose vendors that have eco-friendly options. ProDPI Lab is an environmentally conscious professional photo lab that does everything from sending all invoices and statements electronically to avoid wood use, energy use, and waste water from paper manufacturing; to having several green photo paper options including a 100 percent PCW recycled photo matte paper.

4. Choose vendors that are close to you, and don’t require a ton of transportation to get the products to you. Your carbon footprint is measured by the amount of carbon dioxide that goes into the atmosphere as you go about your daily life. Shipping products half way around the world would therefore create a larger contribution than finding something in your hometown. Find fun, new ideas by doing a search online, and following some of your favorite blogs. I love Blue Orchid Designs, 100 Layer Cake, and Photojojo to get you started.

5. Create a virtual office. Email contracts, brochures, information kits, and newsletters to prospects instead of snail mailing. Do business through email and phone instead of meeting in person. Work with companies that package and mail final products directly to your customers, instead of requiring double mailings (first to you, and then to your customers).

image source doug88888

Photo Albums; How To Make A Professional Presentation

1 10 2008

What makes a professional photographer stand above an amateur? It’s the way they present their products and their services to prospects and clients.

Whether you photograph weddings, families, children or babies, adding a professional album to your list of services can showcase your photography in an elegant and impactful way.

With each of our weddings, it wasn’t just the photographs that made us special. It was the way we presented them. We would design multiple volume sets, and show a client an album design (via software) along with the digital proofs. We assumed they would buy albums – that was our service – and it was a strategy that never failed.

Imagine selling a four volume set to your client – each with 60-70 pages. What would that do to your bottom line?

Let’s look at 5 different album companies.

Art Leather
Iart leather professional photo albumst’s all about options. Art Leather can offer you a variety of different styles and looks. I’ve always been a fan of the flush mount albums. You create digital image collages in one size, and have them flush mounted in an album. With their high quality pages, you get a look that screams “professional”. I also like that they have a variety of add-on products, from gift albums, to folios, to image boxes. Image boxes were always a big hit. Place a selection of matted images in the image box. Your clients can display them, use them as signature frames, and have an elegant way of displaying them as well.  They are great for bringing along to coffee houses when you’re showing your clients your work.

ZZookbinders professional photo albumsookbinders does a fantastic job with both their albums, design and customer service. We worked with the staff at Zookbinders for years, and loved everything about this company. They have a variety of products and styles to ensure you have something for every taste. Instead of offering your clients one item, why not give bonuses along the way? A two volume album earns you a discount on The PhotoBook. With a variety of lines, you can find many ways to create special offers for your clients.

Queensberry offers you a variety of options in album Queensberry professional photo albumsformat, and a wide array of sizing options. How about a 20×16 album – imagine the look on a prospects face just looking at these large images. We used a variety of sizes throughout our business, and size does matter when it comes to album design. If you give something out of the ordinary – something your customers’ friends won’t have – you’re sure to be a hit.

White Glove Books
White Glove Professional Photo Albums What attracted me immediately to White Glove is their take on albums – they don’t just produce albums, they produce First Editions. It’s not just what you create, it’s how you present it. White Glove allows you to present your images in a variety of ways, and choose from different layouts and cover designs. Each book is uniquely your own.

Albums Australia
Another thing that makes a professional photographer stand above the crowd is offering somAlbums Australiz Professional Photo Albumsething a consumer can’t get anywhere else. Change the size to something out of the ordinary – maybe an 11×14 album. Or give them the newest magazine style album. In either case, make a sample that shows your client what to expect, and what you can do that’s different from traditional and more available options. Albums Australia has great products for the professional, and gives you access to software to make your job of album design easy.

These are five of the great companies available to you as professional photographers. Get on their websites and take a look for yourself. I would recommend that you offer a variety of album companies in your product line. Different clients like different things. We had some clients who were vegan, and wanted a quality album that adhered to their vegan beliefs. Some love an artistic look, while others like a more traditional look. By offering several choices, you can develop a package that is perfect for your client.