25 Ways To Generate Leads For Your Photography Business Today

25 Ways To Generate Leads For Your Photography Business Today

1. Submit your stock images to one of the many online stock agencies such as IStockPhoto. Stock companies allow you to build a bio page, and list links to other sites and information. Use this to selectively promote yourself to people that enjoy your work.

2. Send a press release to your local paper submitting a story idea. Newspapers, television, and radio shows are always on the lookout for a good storyline. Provide them with a story that’s relevant to the season, and makes for good news.

3. Visit a local networking group and offer to photograph the group for the website. Many of today’s networking groups have a website to promote their services. Adding photographs provide a personal touch, and will allow you to capture attention as a photographer.

4. Send out letters to your past clients with a new promotion. Your best client is a past client. Make them an offer they can’t refuse.

5. Visit a local chamber of commerce and sign up for the next networking group. Your chamber of commerce offers a variety of groups for you to network with. Choose a few groups and visit them to make a handful of new connections.

6. Find a complementary business willing to hang samples in their offices. Provide them several framed images at no cost. Because these images will potentially hand in the office for many months, make sure you use your best work, and provide top quality in both mounting and framing.

7. Post a comment on an online message board. Make sure you provide a link back to your website, yet don’t blatantly sell your services. Provide good quality content, and show you know your industry well.

8. Call three prospects and promote your business. Think back over the past couple of weeks to the connections you’ve made. Choose the three that have the best possibility of becoming a client, and connect with them over the phone.

9. Create flyers and hand them out at a networking event. Make your flyer short and to the point. The purpose should be to make them connect with you, either by brining in a coupon, or visiting your website for more information.

10. Write an article for one of your association newsletters. Most trade publications have a shortage of quality material. Offer an article to use, and use it to educate your association members.

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Photography Business – Where Are The Leads?

Well that all depends on how much business you need in your studio.

Let’s say that you want to photograph 30 weddings per year. How many leads you need to generate those 30 weddings would depend on a number of factors:

• How much you charge for your weddings?
• Do you leads know and understand your pricing before they contact you?
• How good you are at turning leads into sales?

If your leads are pre-qualified, have a lot of information on you and your services before they contact you, know and understand your pricing, and have a strong referral, you might only need 30 leads to book your 30 weddings.

But if your leads come in with little knowledge of you or your services, they call in ‘blind’ from a vague advertisement with little information, and don’t match your criteria for your ideal client; you may end up having to meet 10 to 15 prospects before turning one of them into a client.

Which would you rather have for your business: 30 prospects turning into 30 clients, or 450 prospects turning into 30 clients? Obviously, your ultimate goal should be the first option. The better you define your perfect client, and the better your marketing strategy to reach your perfect customer, the easier your business will be.

Lead generation is all about understanding your customers, and reaching out to them in a way that makes them need what you have to offer. Refine what you have until you’ve developed your “perfect” message. Not only will you become better at business, but you’ll also have more time to concentrate on other things.

Digital Photography – Tips For Getting Leads Into Your Business

Every business needs it. Every business owner makes it his or her top priority goal. It never changes, from the moment you start your business until you close the doors for the final time. To survive, your business must bring in leads that ultimately turn into good quality, paying clients.

But how do you bring them in consistently? What methods do you use?

Well that all depends on how much business you need in your studio.

Let’s say that you want to photograph thirty weddings per year. How many leads you need to generate those thirty weddings would depend on a number of factors:

* How much do you charge for your weddings?

* Do your leads know and understand your pricing before they contact you?

* How good are you at turning leads into sales?

If your leads are pre-qualified, have a lot of information on you and your services before they contact you, know and understand your pricing, and have a strong referral, you might only need thirty leads to book your thirty weddings.

But if your leads come in with little knowledge of you or your services, they call in ‘blind’ from a vague advertisement with little information, and don’t match your criteria for your ideal client; you may end up having to meet ten to fifteen prospects before turning one of them into a client.

Which would you rather have for your business: thirty prospects turning into thirty clients, or 450 prospects turning into thirty clients? Obviously, your ultimate goal should be the first option.

Lead generation is all about reaching out to your prospects, and turning them into clients. The better you understand your customers, the easier it will be to connect with them. The better you define your perfect client, and the better your marketing strategy to reach your perfect customer, the easier your business will be.

Once you have your client defined, you can begin reaching out to connect with them. There are hundreds of ways to connect; choose methods that work for you and your budget. Consider options like:

Networking events
Tradeshows
Magazines
Newspapers
Trade journals
Direct mail
Brochure placement
Flyers
Door hangers
Postcards
Card decks
Sponsorships
Ezines
Email advertisements
Banner placement

While the list for marketing opportunities is endless, you’ll soon discover certain methods that resonate with your goals and strategies, and seem to connect better with your prospects and clients.

Choose your methods, and monitor your results. And as the leads come in, observe the quality of each lead, and the method the lead was generated. Choose to continue using quality methods that bring in “perfect” leads. And discontinue use of other, less attractive methods. You’ll soon develop a strategy that is perfect for your business, and brings in a comfortable level of leads that generate your perfect level of business.