How To Make Your Facebook Page Attract Customers

15 10 2011

Putting up a Facebook Page is easy. Click on the Create A Page button, and it walks you through a few screens to add content.

The challenge comes from turning your page from a stand-alone, no one knows you’re there Page, into a Page that brings in new clientele every day. After working with Facebook steadily for a couple of years now, I’ve discovered there are four key steps that will help you move from a Page know one knows about, to a Page everyone raves about.

Use The Features

One of the reasons Facebook is so popular is its user friendliness. You can check in on your desktop, laptop, tablet or smart phone. You can use your browser window, or use an app. Phones, cameras and video equipment now come with “push one button” technology that allows you to go from concept to sharing in a matter of minutes. And in today’s me-society, that’s powerful stuff. Everyone is a reporter. Everyone stays connected.

With Facebook features, all of this is easy.

It may seem overwhelming at first, but most features can be enabled and used in a matter of minutes. Start with the basics. Then commit to trying something new everyday.

“I’m scared to post anything. I know it will be there forever, what if I make a mistake?”

I had a client ask me that recently. So we talked for a while. We had just set up her page, and she had 25 people liking her page – most were friends. With 25 friends, they will be forgiving. So I had her start out small. She photographed a few images on a hike, and sent them to her Page with a simple caption. She included photos of a conference she attended, and learned to tag the people in the photographs. And she made a couple of “mistakes” – spelling errors, and incomplete thoughts. But she learned, and is now much more confident about posting. And her friend base is growing in the process.

Develop A Strategy

What if I asked you what your marketing strategy is? What would your answer be?

I’m betting you would have a variety of ideas in place.

  • Advertise in the local magazine every month.
  • Monthly mailers to my client base.
  • The local bridal show.

I’m sure you have a number of campaigns and tools in place in order to keep clients coming in all the time.

Now let me ask what your Facebook strategy is? Hmmm… Read the rest of this entry »





Create A Photography Business Checklist To Help Start Your Dream Business

11 10 2011

Create A Photography Business Checklist To Help Start Your Dream Business If you’ve been thinking of starting your own business for some time now, the easiest way to get started is to begin with a photography business checklist. This list will provide you with the details of what it takes to get started, and give you a something that makes the tasks seem more doable.

So, if you’re ready to move forward in photography, where do you start? What are the most important steps to consider when starting a photography business?

1. Start by defining the type of photography you choose to offer your clients. Everyone has a different reason for becoming involved in photography. Some love working with babies and children. Some prefer working on location with families and pets. Some love commercial work, and making products come alive. Some find passion in creating wedding photography.

While many photographers choose multiple specialties, keep in mind that any one of these can make a lucrative career. The more passion you have in your chosen line of photography, the easier it is to promote your work, and get known within your specialty.

2. Establish your business identity. Once you decide on your specialty, use that specialty to identify your name and your brand. While some photography studios are named after the business owner, others use a more generic name. A name is a personal choice. But above all, make sure your name speaks to your desired clientele.

3. Decide what resources you need for your business. Do you need a commercial location for a studio? Will you work out of your home? What type of camera equipment will you need? While a start-up business shouldn’t invest in extravagant equipment, you should purchase enough equipment to sufficiently do your job, and to have backup equipment available at all sessions.

4. Decide what vendors you will be using for your business. A photography studio needs a variety of services, including a professional photography lab, album companies, framing companies, office supplies, and production supplies.
An easy way to find many of these vendors is to attend a photography expo. There are many local, regional, national and international expos available to the professional photographer, including Professional Photographers of America, and Wedding & Portrait Photographers International. And sign up for newsletters at places like VirtualPhotographyStudio.com to stay on top of some of the newest and most exciting trends.

5. Join professional organizations to network with like-minded individuals. There are a variety of professional photographer organizations. It’s also important to join organizations in your community, such as entrepreneur groups, networking groups, and chamber of commerce’s. All can provide you with invaluable resources.

6. Market your business to prospective clients. Every business needs customers to survive. Top priority for any new business is to bring in new clients not only to establish yourself as a business, but also to begin making a profit for your business.

7. Add your own goals to your photography business checklist. Provide specific goals that will help you realize your dream. Add things like “quit full time job in October” to help motivate you to take action on your ideas.

Helping your photography business, how to start a photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.





3 Reasons Most Wedding Photographers Fail

29 09 2011

We’re one of the few photography companies that actually created a lucrative business out of catering to the wedding industry. In less than two years, we went from a general photography company to one that specialized in wedding photography, making well into the Six Figure level. Then we doubled our business. And again.

But it wasn’t always like that.

In the beginning, we did what every other wedding photographer does.

We decided to offer wedding related services. We created our first wedding brochure. And we charged and shot pretty much like every other wedding photographer out there.

Dig Deeper: Doubt To Confidence: What Was Your Magical Moment?

But very quickly something started to change.

We studied what the top names in the industry were doing. We learned from the best. And we quickly changed and grew. And we discovered 3 things that most wedding photographers did that were actually holding them back. Read the rest of this entry »





5 Ways To Boost The Most Important Page On Your Photography Site

7 07 2011

What’s one of the most important pages on your website?

Your home page?

Your gallery section?

While they are all important in creating your overall brand, there is one page that stands out above the rest, and has the most impact in converting a complete stranger into a potential prospect. Yet its also one of the pages we think the least about, and throw up more as an afterthought.

It’s the About Us page.

Statistics continually show your About Us page is the second most trafficked page on your site. Yet if it’s just a few bullet points, a few sentences that give basic information about you, it’s also the number one page that is holding you back.

Your About Us page should be used to sell who you are and what you can do. And while that sounds easy in theory, statistics also show its one of the most difficult pages for people to write. There’s something about “tooting your own horn” that people simply find impossible. They consider it bragging. And therefore they write up a few sentences and leave it at that.

Having trouble writing up your own About Us page?
Maybe its time to let someone else do it for you.
With our newest service, we’ll do our research, ask the right questions, and put together a page that will help you reach out and connect with your prospects and customers.
And through the month of July, you can get it for 25% off.

Adding The Pizzazz To Your About Us Page

1. Start with a story. Every business started with one late night idea that built up because of passion. Every photographer loved the art of photographing, and somewhere along the way decided to turn it into a business. People love to hear that story. They love to know what was “the moment” for you, and what persuaded you to take action and create the business you are in today.

2. Who else loves you? Over the years, you’ve accumulated awards and accolades. Now is the time to share them with the world. Whether it’s a degree in photography, finishing a week long seminar and training session in Italy, or a 1st place award from the county fair, that’s you starting point. That’s why you are doing what you do today. And someone else has appreciated what you do as well.

3. Say it with a photograph. I’m always amazed at the number of photographers who don’t like to have their personal image showcased on their websites. Why? Be creative with it. Showcase your personality. Create an image that you’ve always dreamed of creating with your clientele. And use it on your site, and throughout your social platforms.

4. Use different media tools. The great thing about the online world is you have a variety of tools available to you to enhance your look and feel. Use them all to showcase what you do. Animoto, YouTube, SlideShare, Photoshop and others offer you amazing tools to create a variety of ways to showcase your talents. Don’t be afraid to use this new technology to make them say “wow”. (example)

5. Ask for comments. Instead of telling people about you, ask your current customers what they think. Then use those in your About Us page as well. Chances are they can say it better, and your prospects will completely relate to what they have to say about who you are and what you offer.

Bottom Line: Online or off, the ultimate job of self-promotion comes down to us, the business owner. If you can’t toot your own horn and make yourself stand out from the competition, it’s that much harder to convince people to use you as their photographer. Its your time to shine. What’s holding you back?

Promote yourself with a new About Us page today >>





More Than 3 Packages Could Ruin Your Photography Business

16 06 2011

The human brain is an amazing thing. We can learn everything from a foreign language, to complex scientific formulas. Every day can be filled with the excitement of learning something new.

 

But if you think about how you learn things, chances are you learn a small part of something in one day, and quickly begin to block other things out. That’s because we learn in short bursts. If someone is talking, we tend to retain less than 20 percent of what was said. That’s why in training programs you’ll hear the same things again and again, trying to make the most important items stick with you.

 

 

No matter how much a person is interested in your photography, after awhile they’ll begin losing attention, and getting lost in your words. It’s not they aren’t interested; you’ve just reached their retention point. So if you have a huge pricing structure that takes several minutes to go through, they’ll retain the first minute or so, and be completely lost after that.

 

Instead of creating a long, complicated package list, keep it simple. Present everything you do in three clear ways. Don’t have multiple packages where each package increases slightly in price with just one or two difference. Make them distinctly different, and make it clearly obvious that you get a better deal by moving to the next package.

 

In my Pricing Guide I talk at length about building packages for you, not for your client. The ultimate goal of a package isn’t to give your client a good deal (though they ultimately do), the goal is to get you the sales you need for your business, and the profit you need to stay in business.

 

By sticking with three packages, your client won’t lose interest as you talk about each one, and they won’t get confused over the differences in each package. Make each package distinct and stand alone. You should never have to think about the differences – they should be obvious. You should also concentrate on making your middle package being the best – the package you would love to sell again and again to every client. Because ultimately that’s what you’ll do. People love the middle – the smaller one seems too “cheap” and the higher one seems a little “extravagant”. Which means the middle one is “just right”.

 

If you sold 100 packages over the next few months, 10 at the bottom level, 10 at the top, and 80 in the middle, would that make your business? If the answer is yes, then you’re on your way to creating perfect packages.





Create A Photography Business Checklist To Help Start Your Dream Business

16 06 2011

Create A Photography Business Checklist To Help Start Your Dream Business If you’ve been thinking of starting your own business for some time now, the easiest way to get started is to begin with a photography business checklist. This list will provide you with the details of what it takes to get started, and give you a something that makes the tasks seem more doable.

So, if you’re ready to move forward in photography, where do you start? What are the most important steps to consider when starting a photography business?

1. Start by defining the type of photography you choose to offer your clients. Everyone has a different reason for becoming involved in photography. Some love working with babies and children. Some prefer working on location with families and pets. Some love commercial work, and making products come alive. Some find passion in creating wedding photography.

While many photographers choose multiple specialties, keep in mind that any one of these can make a lucrative career. The more passion you have in your chosen line of photography, the easier it is to promote your work, and get known within your specialty.

2. Establish your business identity. Once you decide on your specialty, use that specialty to identify your name and your brand. While some photography studios are named after the business owner, others use a more generic name. A name is a personal choice. But above all, make sure your name speaks to your desired clientele.

3. Decide what resources you need for your business. Do you need a commercial location for a studio? Will you work out of your home? What type of camera equipment will you need? While a start-up business shouldn’t invest in extravagant equipment, you should purchase enough equipment to sufficiently do your job, and to have backup equipment available at all sessions.

4. Decide what vendors you will be using for your business. A photography studio needs a variety of services, including a professional photography lab, album companies, framing companies, office supplies, and production supplies.
An easy way to find many of these vendors is to attend a photography expo. There are many local, regional, national and international expos available to the professional photographer, including Professional Photographers of America, and Wedding & Portrait Photographers International. And sign up for newsletters at places like VirtualPhotographyStudio.com to stay on top of some of the newest and most exciting trends.

5. Join professional organizations to network with like-minded individuals. There are a variety of professional photographer organizations. It’s also important to join organizations in your community, such as entrepreneur groups, networking groups, and chamber of commerce’s. All can provide you with invaluable resources.

6. Market your business to prospective clients. Every business needs customers to survive. Top priority for any new business is to bring in new clients not only to establish yourself as a business, but also to begin making a profit for your business.

7. Add your own goals to your photography business checklist. Provide specific goals that will help you realize your dream. Add things like “quit full time job in October” to help motivate you to take action on your ideas.

Helping your photography business, how to start a photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.





Using Your Photographs The Right Way In Your Blog

10 06 2011

Do you blog on a regular basis? One of the things I love about blogging is how easy I canWedding At The Ritz Aspen Colorado share information with readers. But that doesn’t mean I only think about the text. I also think about the structure of the post as well. While my ultimate goal is to write quality content for my readers, there’s nothing wrong with attracting a little Google attention as well.

As a photographer, you should be inserting at least one photograph in every post you do. And when you insert a photograph, you need to make sure you do it in the right way, and use these three steps every time before you hit the publish button. Read the rest of this entry »








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