Putting up a Facebook Page is easy. Click on the Create A Page button, and it walks you through a few screens to add content.
The challenge comes from turning your page from a stand-alone, no one knows you’re there Page, into a Page that brings in new clientele every day. After working with Facebook steadily for a couple of years now, I’ve discovered there are four key steps that will help you move from a Page know one knows about, to a Page everyone raves about.
Use The Features
One of the reasons Facebook is so popular is its user friendliness. You can check in on your desktop, laptop, tablet or smart phone. You can use your browser window, or use an app. Phones, cameras and video equipment now come with “push one button” technology that allows you to go from concept to sharing in a matter of minutes. And in today’s me-society, that’s powerful stuff. Everyone is a reporter. Everyone stays connected.
With Facebook features, all of this is easy.
It may seem overwhelming at first, but most features can be enabled and used in a matter of minutes. Start with the basics. Then commit to trying something new everyday.
“I’m scared to post anything. I know it will be there forever, what if I make a mistake?”
I had a client ask me that recently. So we talked for a while. We had just set up her page, and she had 25 people liking her page – most were friends. With 25 friends, they will be forgiving. So I had her start out small. She photographed a few images on a hike, and sent them to her Page with a simple caption. She included photos of a conference she attended, and learned to tag the people in the photographs. And she made a couple of “mistakes” – spelling errors, and incomplete thoughts. But she learned, and is now much more confident about posting. And her friend base is growing in the process.
Develop A Strategy
What if I asked you what your marketing strategy is? What would your answer be?
I’m betting you would have a variety of ideas in place.
- Advertise in the local magazine every month.
- Monthly mailers to my client base.
- The local bridal show.
I’m sure you have a number of campaigns and tools in place in order to keep clients coming in all the time.
Now let me ask what your Facebook strategy is? Hmmm… Read the rest of this entry »