10 Things You Never Want To Do With Your Online Photography Portfolio

11 05 2011

As a photographer, your most important marketing tool is your online photography portfolio. On your website or your blog, this is what’s going to showcase your work, and get you hired. Yet I see mistakes all the time. And I have a ton of questions like, “Why isn’t my site getting any traffic?” and “Why aren’t people contacting me online?” Here are 10 mistakes I see frequently – do you see yourself here?

1. Enter Page
Do you really need to divide up your site, and dedicate one whole page to making your visitors choose? If they type in your URL, they want to see your site. They want to start learning about you immediately, not have to decide if they want to visit your Flash site, Mobile site, Fast site, Slow site, Blog, Flickr portfolio, etc. Yes, you can weave things into your site, and have things on the side of your content that allows them to navigate elsewhere. But don’t make your first impression just a choice.

2. Photo Size
Have you ever gone to a photographer’s site, only to wait 30 seconds for it to load a huge file thousands of pixels in size? Boring. This is the web. You don’t need large files – the smaller the better for loading, and to protect you from clients downloading them to manipulate them. Stick to an image that is between 500-1000 pixels on the long edge, depending on how you are grouping them together. Read the rest of this entry »





Using Your Photographs The Right Way In Your Blog

23 09 2010

Do you blog on a regular basis? One of the things I love about blogging is how easy I canWedding At The Ritz Aspen Colorado share information with readers. But that doesn’t mean I only think about the text. I also think about the structure of the post as well. While my ultimate goal is to write quality content for my readers, there’s nothing wrong with attracting a little Google attention as well.

As a photographer, you should be inserting at least one photograph in every post you do. And when you insert a photograph, you need to make sure you do it in the right way, and use these three steps every time before you hit the publish button. Read the rest of this entry »





Understanding The Prospects and Clients That Visit Your Website

1 02 2010

What do they want?

When people visit a website they have a purpose in mind. The problem is each person that visits your site may have a slightly different purpose. How do you know what will reach them? How do you know what should be on your site to attract quality, potential customers?

Take a look at these 10 characteristics of a quality, lead generating website that gains attention.

1. Easy to follow directions. Your navigation is the direction to your site. Does it make sense to your visitor? Do they know where to move to next?

2. A sales presentation. Your site is your sales team; create enough information throughout your site’s pages to inform your visitors of pertinent information. They want to see more than photographs – that’s a great start, but give them copy as well.

3. Detailed information on everything you do. People don’t always enter your site from the home page. They may have a desire for fall portrait sittings, and enter through one of your back pages. Does each page properly identify you, and provide enough information to keep them moving from page to page? Read the rest of this entry »





Photography Lighting Tips

21 01 2010

How can you take a few photography lighting tips, and change the way you look at images forever?

Wedding Photography
Weddings are by far the most difficult to shoot, and will test your true capabilities as a photographer. In one event, you may have to deal with harsh, bright sunlight streaming onto the wedding party, and trying to capture the bride and groom in a nearly dark reception hall. All with the extremes of a bride in a white gown and a groom in a black tux.

Start by finding the perfect location outside to take advantage of natural light. Whether you are at a church or a reception site, get there a few minutes early and walk around, noticing the direction of Read the rest of this entry »





Connect With Online Digital Photo Communities

22 12 2008

Online communities are a way to build relationships and trust. As photographers, we have an amazing tool for this arena at their disposal, images. Images are very powerful and can generate large amounts of interest. If your have a portfolio of images that share a theme or unique value, from creative talent to amazing viewpoints, share them online to start a following of your own branding. Dock in the bay

We put together a list of image social sites where you can add images, socialize online, communicate within groups or just show off your images. To ensure that you generate interest toward your brand or style of images, modify your profile to include information about you and your website. Be sure and add your interaction by providing insight through comments on image postings. Connections are made, with a little interaction, you will see how establishing online relations will build a better following.

JPG shares with the visitor’s images and stories. Themed selections separate images into sorted groupings. JPG has a cool feature for working multiple shots and combining text that adds a story to your images.

Flickr is the king of image communities. Large amounts of digital images flow onto Flickr everyday. Flickr allows you to start your own themed group where you can specify what is allowed. Imagine if you had a group with only red squares. Make it unique and they will follow.

Photobucket – one of the most popular image hosting services around, favorite amongst MySpace users. Group albums, to let you collaborate together with friends and families in a single group album of photos and videos. Built-in searching to find the latest and best photos, images and videos to suit your mood, or entertain your friends in Photobucket’s huge online library.

SlideShare – SlideShare is a content sharing site where you can host and display presentations. SlideShare is the best way to share and find presentations. Share publicly or privately. Add audio to make a webinar. Embed slideshows into your own blog or website and join groups to connect with SlideShare members who share your interests

Helping your photography business, how to start a digital wedding photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.





Photography – 10 Things I’m Reading About

18 07 2008

I surf online a lot. So I thought I’d share with you some of the things I look through – things you might find interesting too.

10. Film … or digital? I posted on this just a few days ago, and found this another interesting read on the same topic. Read Brian Auer’s Is Film Dead? I especially found his poll interesting – 57 percent (at the time I looked at the results) found using film to be a steady or growing trend. Wow.

9. As a photographer you have to put your photos online, right? Why not on a social site.  (I’ll be there soon.) In the mean time, check out this photo of Dubai in the fog.

8. Do you worry about theft of your photos if you put them online? Start with this great post on How Every Flickr Photo Ended Up on Sale This Weekend.

7. If you haven’t had enough on  the theft of photos topic, follow this continuing discussion by Photrade.

6. For an endless list of everything photography, head over to Alltop. Alltop helps you learn all you can about individual topics – like photography.

5. What do you do with all of your digital images while you’re on the road?  Read Peter Carey’s advice for Digital Photo Storage On the Road. I’ll add one other tip. When we traveled for weddings, we would carry plenty of memory cards with us. But if we were going to travel for awhile, we would also burn a set of CD/DVD’s and mail them back to our office. You can also upload them to your backup system, via your laptop.

4. I know everyone has an opinion on Flickr, but you  can’t deny you can find some incredible images there. Take a look at these photos of the Tour de France.

3. So you wanna be a studio photographer? Why not make your own backgrounds. We’ve made a few ourselves in the past, and still use them today for certain shoots. Take a look at How To Make a Background for Studio Photography.

2. If you haven’t seen the Red One, take a look. I’ve been talking about it with a few local photographers lately. (Check out their service policy at the bottom – I love it!)

1. A photo site used to help bring awareness to important issues around the world – how cool. Photography can be so powerful. Take a look at The Homeless Photographer. Then plan on some time browsing through the other images.

Providing new ideas to your photography business and information on how to start a photography business. Stay up to date with our photography newsletter which provides tips on your photography studio.





Photographer Website – 10 Reasons Why 10 Pages Aren’t Enough

19 03 2008

Did you know the standard small business website has 10 pages of content, and will never grow beyond those 10 pages? Yet the number one way to reach your prospects and potential buyers is through content.

A standard 10 page website is a great place to start, but don’t stop there. It’s time to build, and create a site that attracts clients to you. Consider these 10 reasons to continue building on to your website.

1. Depth. People like investigating, and being able to discover more resources. Multiple pages allow people to drill in deeper to your site. Cover a topic in 500 to 1000 words per page; then offer your reader the chance to move to another page for even more information.

2. Resource. What makes your site valuable? People bookmark sites that have a variety of benefits and solutions. Think of how you can generate the desire to have people come back into your site again and again. Then add those pages to your site. Keep people coming back because you offer more than your competition.

3. Power. A powerful site lets people take action. What can you do to direct people to your pages that allow people to take action? Always start with your end in mind. Do you want them to sign up for a free report? Or do you want them to fill out a form for more information?

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