Photography Business – Increasing Your Awareness In Slow Times

30 04 2009

What are you doing to stay in touch with your customers?

Every business is seeing a changiStock_000003693793XSmalle this year. What you sold last year may not be selling this year. Your sales and profits are probably a bit different too. 

But its not that there isn’t business to be found out there. There are a ton of photography studios making money – good money – even as you read this.

In the words of Jeffrey Gitomer:
“Business is not down, it’s different.”

So what are you doing to “be different” as well?

One of the greatest assets of my business was my quarterly newsletter. I filled it with a ton of information and dozens of photographed. My clients cherished these newsletters – they really were almost like a mini magazine.

Keeping in touch with your customers is vitally important. When they are talking with a friend or acquaintance, and the conversation turns to photography, you want them instantly to think of you. And to refer and recommend you.

But its expensive to create a mailing today. There’s the hours of designing the perfect mailer. The weeks involved in getting it printed and mailed. The cost of the piece itself. Plus the cost of shipping each piece (and postage is going up in May.)

While I still use snail mail for occasional promotions, my full attention has turned to email. Where else can you communicate with clients whenever you wish for such a reasonable price?

My preferred method is with Aweber. For $20 a month, you can email up to 500 people as often as you choose. You can create a monthly newsletter, or ezine (if you get mine every month, you’ve seen the system in action), send out special announcements, and even create follow up autoresponders. I’ve used this system for years, and couldn’t be more pleased with the results.

So why is staying in touch more important now then ever? Because your competition is slowly pulling away from marketing – and is quickly going out of business.

The true winners in today’s economy are the business owners that see opportunity. They know people still have money to spend. It’s a matter of finding those people, and showing them your value. That’s easy to do with newsletters.

  • Show them your latest portrait.
  • Link them to your latest blog post.
  • Showcase your latest wedding.

It will put ideas into your clients’ minds. And make them have a strong desire to choose you.

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