Destination Photographer – What Does It Really Mean?

17 09 2008

So you want to be a destination photographer?

You add the phrase to your website, “weddings anywhere in the U.S.” or “will travel anywhere for weddings and events”.

You sit back and wait for someone to contact you. And the years roll by. Why? Why hasn’t anyone selected you for traveling to their event outside of your home location?

The common misnomer with the phrase “destination photographer” is that by simply adding destination to your website and your brochure, you instantly become a destination photographer. Nothing could be further from the truth.

Let’s say your a photographer from Denver, Colorado, USA. All over your site you talk about weddings and portraits taken in the Denver area. On your contact us page you list your address – in Denver. Your keywords have Denver, Colorado, USA.

Guess what? You’ve just been pegged as a Denver, Colorado, USA photographer.

Being a destination photographer doesn’t mean you will promote your photography for everywhere on planet earth. It means you’re willing to travel. But where to?

We photographed in the Denver area. We also started specializing in weddings in Arizona (Phoenix, Scottsdale, Sedona). So guess what we put on our website? Information about our weddings in those locations!

And when we photographed in San Francisco, yep, we created a whole bunch of information on that too.

You can’t attract clients to your destination photography  unless you know where you want to go.

Choose your destinations, and start turning your dreams into reality. 

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