What Photography Field Should I Specialize In?

16 08 2007

I recently saw a photographer advertising her business, and it made me laugh.

The ad was like a variety of other ads I’ve seen, but what caught my eye was her area of specialty. She specialized in: babies, families, seniors, commercial, model portfolios, weddings, events and sports photography.

Is that really specializing? How can you ever hope to be good at all of those types of photography, and make a name for yourself in any one of those fields?

Specializing means choosing one niche area, and becoming the best you can be. Certain fields can work together, but it still involves highly focusing on what you do best.

Take for instance a wedding photographer. If you specialize in wedding photography, you can spend the majority of your time looking for wedding clients. You can network with other wedding professionals. And you can show off your expertise as a wedding vendor to the local media. People will associate you with weddings, and you will be the local authority on wedding photography.

The same applies to any of the different photography fields. Take a look at the following list to get an idea of some lucrative specialties:

  • Advertising Photography 
  • Aerial Photography
  • Baby Portrait Studio 
  • Business Portrait Photography
  • Children Photography 
  • Commercial Photography 
  • Corporate Photography (annual report, business, editorial, industrial) 
  • Editorial Photography 
  • Event Photography 
  • Family Portraits 
  • Fine Art Photography 
  • Grandparent Photography 
  • High School Seniors 
  • Landscape Photography 
  • Modeling/Fashion Photography 
  • Nature Photography 
  • Panoramic Photography 
  • Pet Photography 
  • Real Estate Photography 
  • School Photography 
  • Sports Photography 
  • Stock Photography 
  • Travel Photography 
  • Underwater Photography 
  • Wedding Photography 
  • Wildlife Photography 

Read more about this article on photography marketing

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