5 Ways To Boost The Most Important Page On Your Photography Site

7 07 2011

What’s one of the most important pages on your website?

Your home page?

Your gallery section?

While they are all important in creating your overall brand, there is one page that stands out above the rest, and has the most impact in converting a complete stranger into a potential prospect. Yet its also one of the pages we think the least about, and throw up more as an afterthought.

It’s the About Us page.

Statistics continually show your About Us page is the second most trafficked page on your site. Yet if it’s just a few bullet points, a few sentences that give basic information about you, it’s also the number one page that is holding you back.

Your About Us page should be used to sell who you are and what you can do. And while that sounds easy in theory, statistics also show its one of the most difficult pages for people to write. There’s something about “tooting your own horn” that people simply find impossible. They consider it bragging. And therefore they write up a few sentences and leave it at that.

Having trouble writing up your own About Us page?
Maybe its time to let someone else do it for you.
With our newest service, we’ll do our research, ask the right questions, and put together a page that will help you reach out and connect with your prospects and customers.
And through the month of July, you can get it for 25% off.

Adding The Pizzazz To Your About Us Page

1. Start with a story. Every business started with one late night idea that built up because of passion. Every photographer loved the art of photographing, and somewhere along the way decided to turn it into a business. People love to hear that story. They love to know what was “the moment” for you, and what persuaded you to take action and create the business you are in today.

2. Who else loves you? Over the years, you’ve accumulated awards and accolades. Now is the time to share them with the world. Whether it’s a degree in photography, finishing a week long seminar and training session in Italy, or a 1st place award from the county fair, that’s you starting point. That’s why you are doing what you do today. And someone else has appreciated what you do as well.

3. Say it with a photograph. I’m always amazed at the number of photographers who don’t like to have their personal image showcased on their websites. Why? Be creative with it. Showcase your personality. Create an image that you’ve always dreamed of creating with your clientele. And use it on your site, and throughout your social platforms.

4. Use different media tools. The great thing about the online world is you have a variety of tools available to you to enhance your look and feel. Use them all to showcase what you do. Animoto, YouTube, SlideShare, Photoshop and others offer you amazing tools to create a variety of ways to showcase your talents. Don’t be afraid to use this new technology to make them say “wow”. (example)

5. Ask for comments. Instead of telling people about you, ask your current customers what they think. Then use those in your About Us page as well. Chances are they can say it better, and your prospects will completely relate to what they have to say about who you are and what you offer.

Bottom Line: Online or off, the ultimate job of self-promotion comes down to us, the business owner. If you can’t toot your own horn and make yourself stand out from the competition, it’s that much harder to convince people to use you as their photographer. Its your time to shine. What’s holding you back?

Promote yourself with a new About Us page today >>





Using Your Photographs The Right Way In Your Blog

10 06 2011

Do you blog on a regular basis? One of the things I love about blogging is how easy I canWedding At The Ritz Aspen Colorado share information with readers. But that doesn’t mean I only think about the text. I also think about the structure of the post as well. While my ultimate goal is to write quality content for my readers, there’s nothing wrong with attracting a little Google attention as well.

As a photographer, you should be inserting at least one photograph in every post you do. And when you insert a photograph, you need to make sure you do it in the right way, and use these three steps every time before you hit the publish button. Read the rest of this entry »





Using Your Photographs The Right Way In Your Blog

23 09 2010

Do you blog on a regular basis? One of the things I love about blogging is how easy I canWedding At The Ritz Aspen Colorado share information with readers. But that doesn’t mean I only think about the text. I also think about the structure of the post as well. While my ultimate goal is to write quality content for my readers, there’s nothing wrong with attracting a little Google attention as well.

As a photographer, you should be inserting at least one photograph in every post you do. And when you insert a photograph, you need to make sure you do it in the right way, and use these three steps every time before you hit the publish button. Read the rest of this entry »





Finding information to blog about

19 05 2008

Do you need some inspiration or ideas on what to blog about? Find out some locations of information that will make it much easier.

 





Easy to update your Blog with Windows Live Writer

24 01 2008

0214_typingFound a really cool way that you can update your blog from your computer. Easy to add images and tags for your blog as well. Microsoft just released this program called window live writer. – http://windowslivewriter.spaces.live.com/ it works with many types of blogs including wordpress blogs so you could access it and use it.

This program is free and easy to setup and run.

This post is being added using the software.

Providing new ideas to your photography business and information on how to start a photography business. Stay up to date with our photography newsletter which provides tips on your photography studio.








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