Photographers – Make Your Own Light Reflector

Are you starting your own photography business? Then you know the value of learning how to make your own light reflector. Not only can it save you money to invest somewhere else, but it can also give you a quick way to instantly improve your photography.
When shooting portraits outside, it’s easy to tuck people next to trees and near buildings to avoid the harsh sunlight. But sometimes you find a scene that would be perfect for your client – yet the direct sunlight is streaming in. That’s when a lift reflector comes in handy.
When people talk about light reflectors, they are usually talking about one of two things.  A light reflector that bounces the light.

A light diffuser that softens the light.

A light reflector generally comes in two colors, silver and gold. Silver provides a bright reflection; gold provides a warmer, softer glow. Both are designed to be used close to the subject, using the light as a directional source to bounce back into the subjects face. Play with the reflector until you get the lighting you are looking for – its easy to see results just by tilting the reflector.
A light diffuser is made of white material, and is designed to absorb the light, soften it, and spread it evenly over the subject. The larger the diffuser, the more area you can block from the sunlight. We always carry at least to 3 foot by 6 foot panels with us to make sure we can have soft lighting no matter where we are.
While many different types of reflectors are available from stores and through various Internet sites, there is an advantage to learning how to make your own light reflector.
1. You can make as many as you choose. Save even more by buying in bulk or by watching for sales.
2. Build a frame and change out materials. Less to carry in your equipment pack.
3. Create the sizes you need most.
Want to learn how to make your own light reflector? We’ve used this blueprint for years in our own studio. I know you’re going to love it.

Photographers – Get Exposure Through Photography Directories

Imagine a bride heads to Google to start her search for her wedding. She types in wedding planning, and starts sifting through the sites that come up in the results.

Very quickly she’s going to find her favorites, and rely on them throughout the planning process.

That’s where directories can help you.

Everyone knows how to use a search engine – Google, Yahoo, MSN. Yet there are thousands of niche directories that make it easier to find things in select industries.

Let’s look at some directories that may be of benefit to you.

 

Eventective
A directory catering to event planning within the USA and Canada. Makes it easy to find everything from musicians and catering, to photo and video services. Create a text listing for free, or upgrade to city or metro listings from $72 per year.

PartyPop
A directory for party, event and wedding planning. This directory has been around a long time, and continues to rank high under various key terms. Add your link for free.

PhotographyPros
A directory for everything photography. You can list your business under a variety of niches, and even has photography related sections for niches such as make up artists and picture framing.

VirtualPhotographyStudio
Our very own directory for photographers to list their businesses. We have thousands of photographers listed, and it’s used as a resource every single day. Make sure you’re listed – it’s free.

Better Outdoor Portraits – 10 Photography Tips

I’ve been a professional photographer for over 20 years. Even though I have a ton of ideas and styles, sometimes I find going back to the basics creates portraits that clients truly love. Here are some simple solutions that everyone can benefit from when capturing your next outdoor portrait session.

Select a location
Locations are very important and should be thought out in advance. Look for locations that bring interest and enhance your session. Parks, lakes and other open spaces offer natural scenery and tend to be the first places people think of. But don’t forget about architecture. Buildings and other structures bring warm elements into a portrait. Doors, windows, walls, a staircase or pillars will bring wonderful life to a portrait.

Choose a location that is not busy and bustling with activity. A quiet area will allow a client to be more focused, and allow them to be able to listen to your posing instructions without distractions or loud noises that would otherwise interfere.

Repeating lines
A great way to add depth is to find a location with repeating lines. Columns, pillars or other structures add interest to a portrait and create a portrait that stands apart from others.

Use a longer lens
By selecting a longer lens, you can put the focus on your subject, leaving your background soft and out of focus. This adds to the drama of the portrait, and can give you a unique look and style. One of my favorite lens to use is a 70-200mm F2.8. Use your longer focal length (150mm – 200mm) to separate your subject from the background.

Clothing selection
To ensure optimal results, consult with your client about clothing selections prior to your portrait. Stay away from busy patterns (ie plaids, polka dots or flowery prints) and use darker to medium tones.

If you have more than one person in the portrait, teach your clients about matching. If one is in jeans, they all should be. Black turtlenecks always work well. Long sleeves work better than short sleeves or tank tops. Put the emphasis on the face, and you will really increase your sales.

Pose by example
Show your subject how you want them to pose, what to lean on or how to sit. I always find that it’s easier to pose by example, so each person can see the pose you’re looking for. It saves a lot of time and frustration on both parts, and makes the whole experience more enjoyable. It’s easier to make minor moves when they are 90 percent there.

Groups -start with the smallest and grow
Once you have a setting selected, start with the smallest groups and build up. When one person is posed and comfortable, its much easier bringing in the second to them. Try and build in triangle formation within your groups (two people on the ground as a base and one behind and between)

Use a tripod
A tripod gives you stability and the ability to move quickly. Your camera will remain focused on a particular area while you move the subjects in and out in different group formations. A tripod will also ensure a crisp image, no matter what size lens you are using.

Ensure that the eyes are in focus
When the eyes are in focus, you have a guaranteed seller.  The client will not be happy if the eyes are not sharp.

Perfect time of day
With a wedding or event, you have no control over the timing. Not so with a portrait. Always work around the sweet light – early morning or late evening. By having the sun in the lower hemisphere of the sky, you can work in a variety of situations without dramatic shadows, squinting eyes, and harsh lines.

Use a reflector
I have never been a fan of adding flash outside during a portrait session. With beautiful, natural light, why bring in “fake” light? A reflector can be an invaluable tool for a portrait session. You can easily direct light right where you want it – the face and eyes.

Softboxes
While reflectors are great if you have directional light you can bounce into place, sometimes you are working with much softer light, and a reflector won’t work. Try a softbox. A softbox separates harsh sunlight spots from beautiful natural, light. Softboxes can easily be made with pvc pipe for a frame and stretch white material, rip-stop nylon or a cotton bed sheet, to fill the frame. I use elastic corners to keep mine snug on the frame. You can make a variety of sizes to easily tuck in your bags for travel.

Capture in RAW
Unlike the larger exposure range that film has, digital cameras have a smaller exposure range. Shooting in jpg mode where the camera processes each image into a final processed image limits the ability to adjust in post processing.  If your exposure is incorrect, the image will be underexposed (loss of detail in the shadows) or overexposed (loss of detail in the highlights) and could be a complete loss. Another issue associated with jpg format is loss of information every time the file is saved causing a degradation of image quality. RAW is an unprocessed format, which allows adjustments to color, contrast and exposure. Once adjusted, the RAW format can be processed into a final jpg image without image quality loss.

Are You Worried About What Your Clients Can Do With Your Images?

There are two ways of looking at social media.

From the old school perspective, social media is a nightmare. People can take all of your content and use it for whatever they want, whenever they want.

Copyrights? What are those? People are so used to using images they see nothing wrong with grabbing your photos, and using them to create whatever they choose. Ever have a client come in and proudly show you their calendars/greeting cards/images they produced using your files? Yes it can be frustrating.

And if you look at some of the major companies in existence online, they not only believe in sharing, they promote it. Just look at snapfish.com latest promotion

 

1. Login to your Snapfish account.

2. From Snapfish’s website, click on Facebook and login to your Facebook account.

3. Select any photo from your Facebook albums, or those of your family and friends, and start ordering.

Sure it might be a great idea if you post cute photos of your small child, and grandma wants a copy for her brag book. But what if you are a professional? What if your client happens to be your friend, and he or she takes the image and prints it up for her family and friends?

 

What can you do?

Here are three options.

1. Forget everything you ever learned about being online. Stop everything. Shut it all down. It’s just too much anymore, and it’s costing you a ton of business. So why be in business at all? Maybe its time to call it all quits, and go into another field.

2. Charge a small fee and hand over everything. Your client will use everything you take in any way he or she chooses. So why fight it? Just snap a few pictures, burn it to a CD, and hand over the rights.  As long as you realize this is just a side income anyway, and you never hope to grow rich as a photographer. It’s impossible today, right?

3. Okay, now that we have the polar opposites up there, hopefully you’re asking yourself about a third option. I run across a ton of photographers that could be characterized by 1 or 2. Yet I still am very optimistic about the future of photography.

It all comes down to how you value your services, and what you present your clients. You have the right to charge what you’re worth. If you have the expertise as a top notch photographer, its okay to charge thousands for your work. Yes, you may not be able to get $150 for an 8×10. Instead, bump up your creation fee, and charge less for your 8×10s.

The true value isn’t in the paper it’s printed on; it’s in the creativity of the artist.

Think like an artist. Market like a businessperson. And you’ll quickly find success.

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