Photographers – Linking Your Photography Website With Other Sites

Have you ever heard the term link strategy?

Link strategy simply means connecting your website up with other like-minded websites. Over the years, there have been many thoughts on this strategy. Link farms were built to add a ton of links to your site in a very quick time frame. Resource pages were added to sites to give reciprocal links. Trading links with community sites was used to boost up your rankings.

But today, links are used to connect you up with other sites that can drive your visibility

Smoke Photography Study – Photography Themes

Jay PH

Photography themes are wonderful to work with and the study of smoke will really get those creative juices flowing. Here are a few examples of some stunning studies on

Photography Motion – Photography Theme

Photography is such a great medium to work in. Setting out to capture images with a theme can enhance your portfolio, knowledge and ability. Here are some images focused on one theme…motion:

The Fate Of Wedding Photography

As a whole, where does the industry of wedding photography stand today?

I just read an interesting post by David Ziser (a June post, must have missed it when he originally wrote it) and thought it was filled with a lot of things I too have witnessed in this industry. (It’s worth the read.)

Wedding photography is more than just shooting a few pictures at an event. In my eyes – as a professional wedding photographer for many years – it is the most difficult form of photography.

• You have to mix with dozens of different types of personalities, some with frazzled nerves.
• You have to photograph a bride’s white dress with a grooms black tux, in the blazing sunlight, and in the dark reception hall – making every photograph turn out perfectly.
• You have to photograph professional portraits

Photography, Watch The Pendulum Swing

Think of how a pendulum works. It slowly swings back and forth. From one side to the next. It never stops, just swings from one point to the next, and always returns.

Business works in much the same manner. At some point you’ll have the best of times, with money flowing freely. And at some point you’ll have the worst of times, with financial crisis looming in the horizon.

Now let’s talk photography. At some point the photography industry is at

Include Engagement Portrait Sessions In The Wedding Package – Think Again

In today’s world its easy to find out what other photographers are charging and offering in their packages. With a quick search, I found the following package deal for wedding photography:

• Full day coverage, unlimited time, unlimited images
• Free engagement photography session
• Digital negatives included
• Online galleries for ordering
• Price $2500

This is pretty much the standard wedding package available today.

This is fine if you photograph clients in one

Photography Marketing With A Purpose

Every month we receive a postcard from a photographer. It’s a simple card, with a new image on the back, his contact information and a quote on the front – and that’s about it.

How did we get on his list? I’m not sure.

What is he selling? I’m not sure.

His postcards are beautiful, and he is a great photographer. But in all the months I’ve received his information, not once has he told me what he’s selling.

Is he a commercial photographer? Is he looking for portrait work?

With any marketing campaign, there are a number of steps to ensure your success.

1. Create a ways of marketing and stick

Photo Albums; How To Make A Professional Presentation

What makes a professional photographer stand above an amateur? It’s the way they present their products and their services to prospects and clients.

Whether you photograph weddings, families, children or babies, adding a professional album to your list of services can showcase your photography in an elegant and impactful way.

With each of our weddings, it wasn’t just the photographs that made us special. It was the way we presented them. We would design multiple volume sets, and show a client an album design (via software) along with the digital proofs. We assumed they would buy albums – that was our service – and it was a strategy that never failed.

Imagine selling a four volume set to your client – each with 60-70 pages. What would that do to your bottom line?

Let’s look at 5 different album companies.

Art Leather
It’s all about options. Art Leather can offer you a variety of different styles and looks. I’ve always been a fan of the flush mount albums. You create digital image collages in one size, and have them flush mounted in an album. With their high quality pages, you get a look that screams “professional”. I also like that they have a variety of add-on products, from gift albums, to folios, to image boxes. Image boxes were always a big hit. Place a selection of matted images in the image box. Your clients can display them, use them as signature frames, and have an elegant way of displaying them as well.  They are great for bringing along to coffee houses when you’re showing your clients your work.

Zookbinders
Zookbinders does a fantastic job with both their albums, design and customer service. We worked with the staff at Zookbinders for years, and loved everything about this company. They have a variety of products and styles to ensure you have something for every taste. Instead of offering your clients one item, why not give bonuses along the way? A two volume album earns you a discount on The PhotoBook. With a variety of lines, you can find many ways to create special offers for your clients.

Queensberry
Queensberry offers you a variety of options in album format, and a wide array of sizing options. How about a 20×16 album – imagine the look on a prospects face just looking at these large images. We used a variety of sizes throughout our business, and size does matter when it comes to album design. If you give something out of the ordinary – something your customers’ friends won’t have – you’re sure to be a hit.

White Glove Books
What attracted me immediately to White Glove is their take on albums – they don’t just produce albums, they produce First Editions. It’s not just what you create, it’s how you present it. White Glove allows you to present your images in a variety of ways, and choose from different layouts and cover designs. Each book is uniquely your own.

Albums Australia
Another thing that makes a professional photographer stand above the crowd is offering something a consumer can’t get anywhere else. Change the size to something out of the ordinary – maybe an 11×14 album. Or give them the newest magazine style album. In either case, make a sample that shows your client what to expect, and what you can do that’s different from traditional and more available options. Albums Australia has great products for the professional, and gives you access to software to make your job of album design easy.

These are five of the great companies available to you as professional photographers. Get on their websites and take a look for yourself. I would recommend that you offer a variety of album companies in your product line. Different clients like different things. We had some clients who were vegan, and wanted a quality album that adhered to their vegan beliefs. Some love an artistic look, while others like a more traditional look. By offering several choices, you can develop a package that is perfect for your client.