Being a professional photographer for over 18 years, I understand what it takes to promote a photography studio.
It’s hard to promote the business without showcasing your photography. Yet how do you get your photography online, and front of your prospects?
Sure it’s nice to have a fancy website that showcases your work in a Flash presentation. But does it bring in clients? I’m willing to bet the answer is no. Unless you have a huge name, and a huge following, no one will find your Flash website because the search engines won’t find it. And you usually spend thousands of dollars to put up a few of your best images – and then leave it set unchanged for months at a time.
Blogging gives you control.
- Photograph a client on Tuesday morning – put up her photos on your blog Tuesday afternoon.
- Photography a wedding on Saturday – put up 100 images on your blog Monday morning.
People came to us because we had 20,000 images online – on our website – at any given time. They stayed on our site because they could get lost in the feeling of our photographs. They didn’t see the best-of collection. They saw album after album, and loved what they saw. We stood out because we weren’t doing what everyone else was doing.
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