Photography Website – Identifying Color Choices

Identifying Color Choices

Consider adding color to your photography business website. When you first design your website, you usually choose a theme and build from there. The colors of your logo are a great place to start. But what if your just beginning, and you don’t really have official colors chosen? Great! Then you can begin to play around with different themes, and continue to work until a design and color combination looks pleasing to you.

Colors have so many different meanings. The best way to design is to choose colors that you are comfortable with. And choose colors that will appease your customers, and motivate them into buying from you.

Did you know men favor blue, and women favor red? A mix between the two – the color purple – is an excellent choice to solidify both. Green is a very strong, old world color. That’s why you see banks and financial companies use green. Primary colors are stronger than pastels. And children relate to purple more than any other color. Guess that’s why Barney is purple!

Consider your target audience when selecting your website colors. Who is your primary viewer? What do you want them to do on your website? Then build your color scheme around those desires. And add color throughout your site when you want your viewers to take action. Adding red to your site can be a great motivator.

Red

1. Energy * Strength * Danger * Determination * Power * Passion * Desire * Love
2. Red is a very passionate and extreme color. It should be used to highlight key points. It should be used to stimulate people into an action – such as a Buy Now button.

Orange

1. Enthusiasm * Happiness * Creativity * Attraction * Success * Encouragement
2. Orange combines the energy of red, and the happiness of yellow. Orange has high visibility and can be used to attract attention to certain parts of your site.

Yellow

1. Energy * Joy * Happiness * Intellect * Cheerfulness * Attention
2. Yellow attracts attention. It has a very warming effect. It is a lighthearted color, and can be used effectively for highlighting important points.

Green

1. Growth * Harmony * Freshness * Fertility * Safety * Nature * Stability * Endurance
2. Green is a color of safety and of stability. Green is a good color for money related sites. It is a good color for showing movement and directing people through a site, as green means go.

Blue

1. Depth * Stability * Intelligence * Confidence * Faith * Truth * Loyalty * Trust
2. Blue is a masculine color, used to show precision and intellect. It is a calming color.

Purple

1. Royalty * Power * Nobility * Luxury * Ambition * Wisdom * Dignity * Mystery
2. Purple is feminine, and is a preferred color of children.

White

1. Light * Goodness * Purity * Innocence * Perfection * Safety * Cleanliness
2. White is associated with coolness and cleanliness, and can add a sense of simplicity to high tech subjects.

Black

1. Formality * Power * Elegance * Death * Evil * Mystery * Elegance * Prestige
2. Black can give the perspective of strength and depth. Black is a difficult background color choice, but is very effective when displaying photographs.

Helping your photography business, how to start a photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.

Increase your photography studio’s profit by setting goals

Increasing your bottom line can be a hard task to take on. Finding a fine line of keeping your clients happy and your studio’s profit in a growth trend can be difficult. 

Set your goals to grow your photography business.

Once you see your future, it’s easier to put it into place. Start out by writing your general goals on a piece of paper. For example, if one year from now you see yourself with 20 portrait or wedding clients, each spending $10,000 USD, write that goal down.

These are your large goals. But large goals are hard to achieve because they are so large. 20 portrait or wedding clients at $10,000 each sounds great, but if you are having trouble getting one client through our doors, these 20 can be a monumental goal.

Underneath this large goal, start breaking it down into more manageable tasks.

• Attend a networking function in and out of the photography field.
• Increase my prices.
• Offer bigger packages – Alway keep them want the largest.

Write down as many tasks as you can think of that will help you achieve your goal. Do this for every goal you have.

Helping your photography business, how to start a digital wedding photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.

How A Sitemap Can Boost Your Photography Webites’ Value

A basic photography website with just a few pages may be easy to get into the search engines. But what happens when you have a lot of pages, with a lot of content, and links buried deep within the pages? Can the search engines still adequately find your information?

Not always. Depending on a variety of things, including coding structure, sometimes a search engine misses portions of your pages, thus eliminating its ultimate effectiveness. So how do you make your pages search engine friendly? With a sitemap. A sitemap, if designed correctly, will be a valuable resource to both your visitors, and to the search engines.

What is a sitemap?

A sitemap is a tool that provides both your visitors and the search engines with the overall organization of your website. It reflects the way a visitor would intuitively work through your website, and provides a logical flow through the pages. A good site map will:

* Show an easy to follow overview of your site

* Provide text links to every page of your site

* Provide a clear pathway for the search engines to follow

* Quickly provide a pathway for visitors to follow to get to your content

* Provide overviews of your information

Why do you need one?

Think of your sitemap as you would a table of contents in a book. It provides the headings and subheadings of the main points of your site, and provides an easy way to navigate through the information. For a search engine, it provides a quick way to follow the content, and make the determination of new items. For a visitor, it provides them with a quick resource to get back on track in case they aren’t sure of their next move.

You will typically find a sitemap linked to the photography websites’ home page. This allows easy access to the search engines, and puts the information at the beginning of your site for ease of your visitors. If your site is small, you may wish to put every page on your sitemap. Larger sites should not. Let’s say you sell pens. In one model, you sell 12 colors of the same pen, and every color has its own unique page for ordering purposes. You would want to site map the main page that showcases the pen, but leave off the 12 additional pages for each color. Be careful of using your sitemap as a link farm; you don’t want the search engines to see a never-ending list and assume you are a link farm.

And when you make changes to your site, don’t forget your sitemap. It’s an important piece to your structure. Keeping it up to date will ensure the ultimate success of your photography website.

Helping your photography business, how to start a digital wedding photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.

onOne Software Plug-In Suite 3

onOne Software Announces Availability of Plug-In Suite 3 for Adobe Photoshop

Updated software suite features four essential tools at one low price to help photographers spend more time taking pictures and less time in front of their computer screen.

Portland, OR May 14, 2007 onOne Software, Inc., announces today the immediate availability of its Plug-in Suite 3 software for Adobe Photoshop. onOne Software’s Plug-In Suite 3 combines full versions of four essential software tools – Genuine Fractals 5, PhotoFrame Pro 3.1, Mask Pro 4.1 and Intellihance Pro 4.2 – an affordable combination that includes everything a photographer needs to make their images the best they can be.

The onOne Software Plug-In Suite 3 is Photoshop CS2 and CS3 compatible and features Universal Binary support to offer fast native support for Photoshop CS3 and Intel-based Macintosh computers. Plug-In Suite 3 installs all four software tools on either a PC or Mac with one serial number and includes new startup tutorials for each, making installing and using each plug-in tool easy. In addition, new integrated “Show Me How” video tutorials and automatic update checking round out the new features so users have everything they need to be productive in Photoshop and Photoshop Elements.

“Improved workflow and better image quality are essential elements for today’s digital photographers,” said Craig Keudell, president of onOne Software. “Our customers appreciate the integrated approach that onOne Software’s popular Plug-In Suite offers, thus satisfying the needs of even the most demanding jobs.”

Plug-In Suite 3 includes full versions of the following products:

• Genuine Fractals 5 can resize your images over 1000% with no loss of detail or sharpness.
• Mask Pro 4.1 can easily create high-quality masks and selections from tough subjects like hair and glass.
• PhotoFrame Pro 3.1 to create stunning border and edge effects right out of the darkroom.
• Intellihance Pro 4.2 makes optimizing your images a snap by combining eight image adjustments in one place.

The new Plug-In Suite 3 is available to new users for $399.95 or to existing users of a previous version of Genuine Fractals, Mask Pro, PhotoFrame Pro or Intellihance Pro for $299.95. As an added bonus, all Plug-In Suite 3 customers will receive all upgrades to the individual products at no charge, until the release date of Plug-In Suite 4. For more information on the Plug-In Suite 3, please visit http://www.ononesoftware.com

About onOne Software

onOne Software develops time-saving software solutions for professional and advanced amateur photographers in the digital photography and graphic design industries. onOne Software solutions have been created to help photographers spend more of their time behind the camera taking pictures instead of the computer workstation. Such solutions include a wide range of easy-to-use plug-in enhancements for Adobe® Photoshop®, Photoshop® Elements and QuarkXPress®.

Helping your photography business, how to start a digital wedding photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.

Photography Studio – Blogging resources

Blogging is fun, great to show of your latest images and easy to do. For those who would like resources on blogs and blog programs, we have worked on a list to help:

• Bitty – Bitty Browser helps you keep track of your favorite Web stuff by enabling navigable windows directly within your favorite sites — it’s like Picture-in-Picture for the Web. http://bitty.com/
• Blogburst – BlogBurst bloggers who are getting picked up by some of the world’s most popular media sites. http://www.blogburst.com/
• Blogcode – Start a blog site and locate similar blogs. http://www.blogcode.com/
• Bloggersnap – BloggerSnap is a little tool which allows your visitors to easily post on your blog or website a snapshot taken with their webcam. http://www.bloggersnap.com/
• Bloggoggle – A customized directory of blogging professionals, bloggoggle helps you bring true expert resources into focus. http://www.bloggoggle.com/
• Blogs – blo.gs lets you keep an eye on your favorite weblogs via the web and email. http://blo.gs/
• Cocomment – coComment keeps track of all the online conversations you’re following in one convenient place, and informs you whenever something is added to a conversation. http://www.cocomment.com/
• Feedblitz – RSS, Blogs, XML, readers and aggregators can be confusing. Adding email services to your blog isn’t. Email RSS feed and blog subscriptions powered by FeedBlitz. http://www.feedblitz.com/
• Freevlog – Set up free video blog and show your stuff. http://www.freevlog.org/
• Measuremap – Measure Map helps you understand what people do at your blog, and what influence you are having on the world. Blog site stats. http://measuremap.com/
• Structuredblogging – Structured Blogging is all about giving bloggers the tools to create and syndicate structured information, such as reviews and events. http://structuredblogging.org/
• Blogniscient – Categorize and rank blog articles and blogs in real time, providing up-to-date information on the hottest blog entries. http://www.blogniscient.com/

Helping your photography business, how to start a digital wedding photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.

Helping your photography business, how to start a digital wedding photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.

How To Promote A Photography Business

It takes more than handing out a few business cards to bring in enough business to create a successful studio. It takes commitment and a plan. In this article, discover ways of promoting your photography business.

Are you chasing every customer with a few bucks to spare? Or are you getting “rich in your niche”?

Starting out in photography, we tried many types of photography. In fact, I speak with photographers every day that take a lot of jobs they don’t necessarily want or advertise for – but they bring in a few extra dollars. How can you turn away a client willing to spend a few dollars in your studio?

Becoming a jack-of-all-trades is not what’s best for your business. Instead, focusing in on what you love best with photography will make you well known for your specialty. Think about which photographer has a better chance of getting known:

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Photography Directory – Is your Studio listed?

Directory listings can boost your virtual connection with the online world. We have a free listing program for your photogaphy studio. 

Selecting a Professional Photographer to capture an important event like a wedding, high school senior graduation portrait, a business portrait or a baby’s first photographic image can be a huge task. A studio that can create perfect exposures using a digital cameras’ shutter, aperture, photographic lights and props to capture a perfect expression. Using tools of the trade, from a light meter to a studio flash strobe, a photographer who captures an expression in a latent image on a negative filmstrip. VirtualPhotographyStudio.com has cultivated a very large list of studios in your area that will help in your professional photographer choice.

Are you in the photography directory?